Ads
Videos
PASR customized this video for 100's of rated programs around the state.
Parent Search Tool
PASR investment enabled the development of a nation-leading online child care search tool. The website, www.parentaware.org, allows parents to search from over 12,000 child care and preschool providers and features the Parent Aware Ratings prominently.
Digital
Digital ads ran statewide on Facebook, the leading social networking site for moms, and in Google search.
Radio (click to play)
Radio ads played on local commercial stations around the state. Stations were selected to reach parents of young children with special attention given to reach low-income households and families of color. In addition, sponsorships ads ran on public radio stations statewide.
Hunches :60
Spanish Language :30
MPR Sponsorships :15
TV (click to play)
Parent Aware sponsored children’s programming on public television stations statewide.
Marketing Kits
PASR invested in the development and distribution of provider marketing kits that help rated programs statewide share their success with parents.
Ratings Materials
Print Ad
PASR placed ads in local newspapers around the state celebrating rated programs.
Provider Postcard Campaign (click to see full five card set PDF)
These postcards were sent to eligible providers as Parent Aware Ratings became available around the state.
Parent Aware Digital Ad
